About the Vida brand
Vida is Emaar's contemporary lifestyle brand — sister to Address but pitched at a different demographic. Where Address signals classical luxury and hotel-grade service, Vida signals design-forward urban living, lighter on formality and heavier on lifestyle. The brand operates Vida hotels across Dubai, with Vida Downtown adjacent to the residences. For residents, that means access to Vida hotel amenities and a building OA tuned to Vida brand standards rather than Address-tier formality.
- Master + project developer: Emaar Properties
- Brand: Vida (Emaar Hospitality)
- OA management: Emaar Community Management with Vida service tier
- Construction completion: May 2019
- Tower height: 60 storeys
- Total units: 320
- Unit mix: 1 to 5 bedroom apartments, including penthouses
What Vida-tier service means here
Vida Residences sits between mid-tier Emaar residential (Burj Royale, Forte) and Address-branded buildings (Address Downtown, Address Residences) on service tier and OA cost. The brand emphasis is on design and lifestyle rather than full hospitality service — common-area finishes and concierge presence reflect Vida's design-led aesthetic without the full hotel-tier infrastructure.
Where Vida Residences fits in the lineup
In Emaar's Downtown portfolio, Vida Residences sits in a distinct tier: brand-residential without full hotel-and-residence infrastructure. Pricing per square foot runs above mid-tier and below Address-tier. Buyer profile leans end-user with a younger, design-oriented bias — and a meaningful investor segment running serviced rental on the smaller units.